El impacto de la globalización de las comunicaciones en la identidad de los influenciadores digitales
The following is an investigation about how the globalization of communications has been able to impact the identity of the influencers, specifically in the digital influencers, transforming in this way the usual professions, turning social platforms into their work tool and sharing audiovisual cont...
| Autor Principal: | Moreno Baeza, Isabella |
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| Formato: | info:eu-repo/semantics/bachelorThesis |
| Idioma: | spa |
| Publicado: |
Universidad de San Buenaventura - Cali
2018
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| Materias: | |
| Acceso en línea: |
http://hdl.handle.net/10819/6008 |
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| Sumario: |
The following is an investigation about how the globalization of communications has been able to impact the identity of the influencers, specifically in the digital influencers, transforming in this way the usual professions, turning social platforms into their work tool and sharing audiovisual contents Their own responding to the demands of the growth of the internet as a means of communication and to the strategies of organizations for the publicity and promotion of products and brands around the competitiveness and differentiation of this new globalized era. The main focus will be on characterizing the current relationship between globalization and identity in the case of digital influencers focusing on the labor field of this new technological generation. We will take into account how this phenomenon generates positive and negative changes in these subjects, viewed from this psychological-organizational field as social agents that have self-awareness, built in their interaction with others, sharing and transforming their behaviors, skills And beliefs in this continuously changing environment. To achieve this, a set of documents published between 2000 and 2015 has been systematically reviewed; Related to the central interest of research in the field of sociology and psychology. |
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