Incidencia del neuromarketing en empresas cartageneras
Neuromarketing is basically based on the application of various neuroscience techniques in the field of marketing research. Its methods, processes, and technological resources have made it a very useful tool for the study of consumer behavior. This monograph aims to analyze the evolution of Neuromar...
| Autor Principal: | Arcia Enciso, Gina Fernanda |
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| Otros Autores: | Arenas Cortés, Luis Miguel |
| Formato: | info:eu-repo/semantics/bachelorThesis |
| Idioma: | spa |
| Publicado: |
Ciencias Administrativas, Económicas y Contables
2018
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| Materias: | |
| Acceso en línea: |
http://hdl.handle.net/10819/6213 |
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| Sumario: |
Neuromarketing is basically based on the application of various neuroscience techniques in the field of marketing research. Its methods, processes, and technological resources have made it a very useful tool for the study of consumer behavior. This monograph aims to analyze the evolution of Neuromarketing over the years, and how it has progressed gradually in Colombia, and more specifically in the city of Cartagena. For this, the concept of neuromarketing, its techniques and tools, its ethical framework, and the role it plays in market research were reviewed. |
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