EXPORT STRATEGY AND INTERNATIONAL PERFORMANCE –A STATE OF THE ART-
Faced with the imminent strongly economic globalization progresses since the last decades of the last century, organizations have faced increasing challenges and sought strategies to successfully enter the new world. However, recent studies show divergent results in terms of effectiveness of these s...
| Autor Principal: | Arenas V., Diego A. |
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| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Universidad Santo Tomás seccional Bucaramanga
2012
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| Materias: | |
| Acceso en línea: |
http://revistas.ustabuca.edu.co/index.php/LEBRET/article/view/328 |
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| Sumario: |
Faced with the imminent strongly economic globalization progresses since the last decades of the last century, organizations have faced increasing challenges and sought strategies to successfully enter the new world. However, recent studies show divergent results in terms of effectiveness of these strategies, so it is necessary to perform comparative analysis that establishes the causes of their success or failure. The article reflects the exercise of reviewing the recent literature on the subject, as the first phase of research that aims to link the marketing strategies and export behavior of SMEs in two regions: Santander and Antioquia. Given the proliferation of publications that have contributed to the debate in recent years, it is a conceptual and contextual approach to the subject of study. |
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