Plan de branding para el Grupo VIP'S dedicado a la prestación de servicios complementarios de seguridad privada y limpieza a nivel nacional con aplicación a las pymes
The herein thesis research contains information about complementary services agreements for private security and cleaning provided by GRUPO VIP´S, below is described the detailed content of each chapter. Chapter 1 makes reference to the theoretical framework briefly explaining the situation of heal...
| Autor Principal: | Alarcón Quito, Cristina Johanna |
|---|---|
| Otros Autores: | Valenzuela Vacas, Diana Carolina |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2015
|
| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/9292 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: |
The herein thesis research contains information about complementary services agreements for private security and cleaning provided by GRUPO VIP´S, below is described the detailed content of each chapter.
Chapter 1 makes reference to the theoretical framework briefly explaining the situation of healthiness and integral security in Ecuador; additionally it will explain all related to the Marketing and branch development.
Chapter 2 contains a situational analysis of GRUPO VIP´S, company that has been providing security services through PROVIP´S and cleaning services through CLINER VIP´S.
Chapter 3 describes the methodology framework, starting by the problem approach, the research purposes and questions in order to acknowledge the positioning of GRUPO VIP´S and their commercial impact, up to the design of the investigation tool.
Chapter 4 is based on a research analysis, which allows to set the strengths and weakness of GRUPO VIP´S accounts as well as the opportunities in the media to elaborate evaluation matrixes.
Chapter 5 describes the marketing proposal and the tactics based on the strategies to develop activities which might grow with the purpose of improving the current optimization.
Chapter 6 is an analysis of the Annual Operative Plan financial side, the investments of the company, the outcomes status and the net cash flow projected for GRUPO VIP´S.
Finally, conclusions and recommendations were set aiming to achieve the specific purposes planned for GRUPO VIP´S. |
|---|