“Proyecto de factibilidad para la creación de una empresa dedicada a la importación y comercialización de cabello natural y seminatural, al por mayor y menor ubicado en la ciudad de Quito de la provincia de Pichincha.”
The project is focused on creating a company dedicated to import and marketing of natural and semi - natural hair, wholesale and retail, on the city of Quito, Pichincha province. Some relevant factors were determined by implementing a survey: The preferred product, the areas...
| Autor Principal: | Apolo Peñaloza, Mauricio Guillermo |
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| Otros Autores: | Lara Villafuerte, Jacqueline Lizbeth |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5838 |
| Etiquetas: |
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| Sumario: |
The project is focused on creating a company dedicated to import and marketing of
natural and semi - natural hair, wholesale and retail, on the city of Quito, Pichincha
province.
Some relevant factors were determined by implementing a survey: The preferred
product, the areas of greatest demand, the frequency of purchasing, and the
measurement unit of the product.
The unsatisfied demand; the price, the product specificity, the project coverage, and
the distribution channel promotional strategy were set through the marketing mix
tool |
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