Producción de una radio revista cultural para la revalorización identitaria de Cayambe
This paper aims to show the process of creating a radio cultural magazine claiming culture and identity, in order to generate communication proposals that are linked to social and community of the citizens of Canton Cayambe development, based on 13 programs Radial 55 minutes long each. We considere...
| Autor Principal: | Achig Pillajo, Jonathan Alexander |
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| Otros Autores: | Posso Espinosa, Edison Francisco |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2015
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/9593 |
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| Sumario: |
This paper aims to show the process of creating a radio cultural magazine claiming culture and identity, in order to generate communication proposals that are linked to social and community of the citizens of Canton Cayambe development, based on 13 programs Radial 55 minutes long each.
We considered trying linked to communication for development and social change issues and strategies that provide inclusive and participatory communication whose principles provide the theoretical and practical development to create proposals for this work, the radio.
He also took into consideration the culture how to process that is in constant construction in this case is intended to create space to promote Good Living, through communication, since in assuming that Ecuador is a plurinational and intercultural country, where has established projects whose policies aim to create spaces to promote these aspects. it was assumed that the media should be used how strategic entities to consolidate these principles in order to build social and community development. In this case, the radio is part of media that can be linked to social development that promotes educational content.
From this perspective we worked on the consolidation of this proposal is to create a radio cultural magazine for identity revaluation of Cayambe, which consists of the diagnostic process, creation and planning of radio programs. Production was held in Radio, message Cayambe 1590 AM |
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