Foto reportaje sobre el análisis comunicativo de la influencia publicitaria en los consumidores del centro comercial de negocios andinos en el sur de Quito
This document presents in detail the theoretical and field research on the influence of advertising on consumers Andean Mall business, in order to highlight the factors which are threatening to become patrons of this popular center. The results achieved are those included in a photo-reportage, prepa...
| Autor Principal: | Almache Solis, Edgar Leonardo |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2015
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/9787 |
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| Sumario: |
This document presents in detail the theoretical and field research on the influence of advertising on consumers Andean Mall business, in order to highlight the factors which are threatening to become patrons of this popular center. The results achieved are those included in a photo-reportage, prepared based on the information obtained. In this work the problem and the difference between advertising that manages the center in relation to the popular shopping center south Quicentro arises.
It will start as a starting point to different authors of the communication, just as the visit to these two shopping centers to handle evidence through interviews and photographs, the impact of advertising on consumers.
In the development of research the history of advertising and communication so check inquire advertising influence on the media mass.
The focus of the research is to demonstrate that advertising influences the physical and mental change of consumers, putting his identity crisis, generating interest on consumption and fashions that they impose on society.
Finally, where the popular publicity photos used in this mall, its organization and its sociable atmosphere that characterizes this place is evidence be presented. |
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