Diseño de un plan de marketing para la empresa Agroplantas Cía. Ltda. dedicada a la venta de flores y plantas, ubicada en la parroquia de Pifo, provincia de Pichincha
The expectation of Agroplantas Cia Ltda. encourages the design of a marketing plan and the inclusion of this one within the rules and processes of the company. The analysis of internal and external factors is part of the structure prior to designing the plan, in order to interpret and analyze the i...
| Autor Principal: | Capelo Menéndez, Cristian Fernando |
|---|---|
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2013
|
| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5215 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: |
The expectation of Agroplantas Cia Ltda. encourages the design of a marketing plan and the inclusion of this one within the rules and processes of the company.
The analysis of internal and external factors is part of the structure prior to designing the plan, in order to interpret and analyze the industry and the conditions under which the company interacts, external and internal environment by using methodological and administrative tools like SWOP.
Subsequently it is conducted a market survey to determine the level of customer satisfaction, quality of products that company provides an essential process to improve the participation in the same market, but also has structured a marketing research proposal allowing modality approach the marketing plan to potential customers. |
|---|