Plan de Marketing Estratégico y Social para la incorporación de nuevos socios de la Cooperativa de ahorro y crédito Sultana de los Andes ubicada en la ciudad de Quito.
Currently the market within the area of credit unions is very competitive and dynamic, which leads to design and implement appropriate tools to improve the functioning, effective and profitable marketing of financial services offered to competitors. One of the best tools to overcome this problem i...
| Autor Principal: | Morejon Hidalgo, Dolores Mariana |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2015
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/7661 |
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| Sumario: |
Currently the market within the area of credit unions is very competitive and dynamic, which leads to design and implement appropriate tools to improve the functioning, effective and profitable marketing of financial services offered to competitors. One of the best tools to overcome this problem is the marketing plan which provides a clear view of the objective pursued and (price, place, product and promotion) the same that calculates how much it will take to cover each stage and resources in money, time and effort required to implement it in the company of study.
Through proposed in this project for Cooperative Savings and Credit Sultana of Ltda Andes marketing plan., Marketing strategies were developed to look for opportunities to sell your services optimally and reach a more efficient way current and potential customers. |
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