Estudio del comportamiento del consumidor de muebles metálicos de oficina en la parroquia Quitumbe al Sur de Quito periodo 2010-2012

The level of market competitiveness requires companies to have the right professional tools, enabling them to improve their processes in decision-making; This is the case in studies of consumer behavior, seeking to understand the information that characterizes the thinking of customers in relation t...

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Autor Principal: Vilatuña Tutillo, Karen Gabriela
Otros Autores: Pérez Guato, Catalina Alejandra
Formato: bachelorThesis
Idioma: spa
Publicado: 2015
Materias:
Acceso en línea: http://dspace.ups.edu.ec/handle/123456789/7570
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Sumario: The level of market competitiveness requires companies to have the right professional tools, enabling them to improve their processes in decision-making; This is the case in studies of consumer behavior, seeking to understand the information that characterizes the thinking of customers in relation to a particular product.