Diseño de un plan de marketing para la empresa Fumidez, dedicada a la entrega de servicios de fumigación, ubicada en el sector sur de la ciudad de Quito en el Barrio Santa Rita.”
The following document presents the market study FUMIDEZ that the company has an experience of over 12 years in the domestic market through the provision of specialized services and comprehensive environmental sanitation, insecticides, rodenticides, thermo fogging treatment wooden washing tanks and...
| Autor Principal: | Santamaría Ruíz, Eliabeth Johanna |
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| Otros Autores: | Méndez Viteri, Héctor David |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
Quito; 2013
2013
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/4659 |
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| Sumario: |
The following document presents the market study FUMIDEZ that the company has an experience of over 12 years in the domestic market through the provision of specialized services and comprehensive environmental sanitation, insecticides, rodenticides, thermo fogging treatment wooden washing tanks and cisterns, maintenance and daily cleaning tailored to meet the specific needs of its customers.
The project study include the identification of the target market, their needs and expectations through the implementation of new strategies as well as the positioning of the brand and customer loyalty, analyzing the current situation of the company by identifying their strengths, weaknesses, opportunities and threats with respect to the surrounding environment through the application of the marketing mix. |
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