Plan de comunicación para la Asociación de Jubilados Municipales del Distrito Metropolitano de Quito
This project is based on the analysis communicational Retirees Association Municipal Metropolitan District of Quito. We investigated the history of the institution, transcendence as a group, needs and communication was strategically planned for its prog...
| Autor Principal: | Suárez Proaño, Diana Carolina |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5892 |
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| Sumario: |
This project is based on the analysis communicational Retirees Association Municipal
Metropolitan District of Quito. We investigated the history of the institution,
transcendence as a group, needs and communication was strategically planned for its
progress, changing the course of its economy and image.
The Association has been protagonist of repeated protests and petitions formal jubilee of
rising wages and fulfillment of the rights of the elderly. The foundation of this planning
is to present to the institution as a representative of the elderly group in the country. The
proposal is grounded in institutional deepening of the problems and opportunities for
viewing a future project, establishing the group investigated, as a fighter and
fundamental guild for retirees. |
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