Planificación estratégica con aplicación del Balanced Scorecard a la microempresa Recotel dedicada a la reparación y comercialización de productos y accesorios en audio y video, ubicada en la Provincia de Pichincha, Cantón Quito, Parroquia Chillogallo.
This project considered as a research subject to Recotel microenterprise. This micro is engaged in repair and sales of electronic products and accessories for audio and video, has been conducting the activity approximately 24 years. The idea was to provide technical service to electronic devices, ho...
| Autor Principal: | Balla Valiente, Jessica Consuelo |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2013
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/4772 |
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This project considered as a research subject to Recotel microenterprise. This micro is engaged in repair and sales of electronic products and accessories for audio and video, has been conducting the activity approximately 24 years. The idea was to provide technical service to electronic devices, however this activity has not been sufficient to meet the requirements of customers and Recotel assumes another role is to market products and electronic accessories for audio and video, trying to provide a full service for your clientele has focused on Chillogallo sector. |
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