Diseño de un plan de mejoramiento integral para la Revista Utopía, publicación de la pastoral universitaria de la UPS

The magazines had their beginnings with the periodicals generations, but eventually were consolidated as a highly profitable activity for the world, as its consumption began to be diverse and specialized. Today it is one of the best-selling print media, diverse and consulted by youth, adults, women,...

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Autor Principal: Pacheco Benalcázar, Dalila Doris
Otros Autores: Vargas Guevara, Katherine Alexandra
Formato: bachelorThesis
Idioma: spa
Publicado: 2013
Materias:
Acceso en línea: http://dspace.ups.edu.ec/handle/123456789/5248
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Sumario: The magazines had their beginnings with the periodicals generations, but eventually were consolidated as a highly profitable activity for the world, as its consumption began to be diverse and specialized. Today it is one of the best-selling print media, diverse and consulted by youth, adults, women, elders and professionals. In Ecuador the media appear in 1792 with the paper "“Primicias de la Cultura de Quito". However, with the beginning of the Rafael Correa government is marked a radical turn applying two specific strategies such as: The strengthening of the media and the creation of a new media entities. Control of twelve communication Media linked to Isaiah Group.