“Diseño de un plan de marketing para el posicionamiento de la Empresa Makrocel en la región 1, dedicada a la comercialización de tecnología, equipos y telefonía celular de la operadora claro, ubicada en la ciudad de Quito.”
The positioning of a company in a competitive market is part of its nature as a conpany, operating since birth and gives you a place in reference to its direct and indirect competitors, this positioning depends on the operational and financial capacity will be varied, however the company must mai...
| Autor Principal: | Freile Flores, Rodrigo Gustavo |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
Quito; 2013
2013
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/4895 |
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| Sumario: |
The positioning of a company in a competitive market is part of its nature as a conpany,
operating since birth and gives you a place in reference to its direct and indirect
competitors, this positioning depends on the operational and financial capacity will be
varied, however the company must maintain a positioning perspective to take you to be
always at the top.
Makrocel, dedicated to the sale and distribution of telecommunications equipment and
services, as an authorized distributor of wireless operator CONECEL, under the trade name
CLARO, the same one that has the largest number of mobile phone subscribers, as stated
by the National Council Telecommunications 2012. |
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