Análisis del desarrollo del marketing (ventas y posicionamiento), en las microempresas Food Trucks, ubicadas en el centro norte de la ciudad de Quito, para el año 2017
The following document aims to analyze the development of marketing (sales and positioning), in the Food Trucks microenterprises, located in the center of the city of Quito, for the year 2017, considering that in this way it seeks to provide a social contribution to the improvement for this type...
| Autor Principal: | Auquilla Criollo, María Elizabeth |
|---|---|
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2018
|
| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/15299 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: |
The following document aims to analyze the development of marketing (sales and
positioning), in the Food Trucks microenterprises, located in the center of the city of
Quito, for the year 2017, considering that in this way it seeks to provide a social
contribution to the improvement for this type of business by identifying new ways to
obtain a greater market share. This article is presented as a study applying the
deductive method and exploratory research that with the help of marketing the Food
Trucks companies allow themselves to have a guide of the activity for their
development and positioning within the market. Well, by applying a survey to the
owners or managers of the Food Trucks, it is easier to identify their most outstanding
market problems so that in the future, alternative solutions for this type of company
will be determined. Therefore, the importance of this research is based on analyzing
marketing factors that influence sales and the positioning of the Food Trucks carts as
entrepreneurship businesses that are directed towards the development and economic
growth in the city of Quito, and with it, identify the most determining aspects with
which it is possible to obtain greater profitability and recognition, through the income
generated by sales. Therefore, through the current research will determine relevant
data on the management of the business by their owners or administrators, so it is
intended to contribute with valid alternatives of solution. |
|---|