Análisis del estudio del comportamiento de los consumidores de joyas de oro de 18 kilates en los principales centros comerciales de la ciudad de Quito, como fuente de información que permita a las asociaciones de joyeros de la ciudad reorientar su trabajo
The jewelry industry is in trouble caused by the increase in gold prices internationally , this makes jewelries increase their prices and sales decline , without reaching the target market and unable to customer loyalty and therefore is has created this thesis in order...
| Autor Principal: | Cordero Escalante, Analía Lisseth |
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| Otros Autores: | Ripalda Guayaquil, Elizabeth Geovanna, Vásquez Ortiz, Erika Daniela |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5822 |
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| Sumario: |
The jewelry industry is in trouble caused by the increase in gold prices
internationally , this makes jewelries increase their prices and sales decline , without
reaching the target market and unable to customer loyalty and therefore is has created
this thesis in order to determine what your tastes and preferences of consumers have
gold jewelry, thus establishing increased customer base and consequently sales.
Model was developed consumer preferences gold jewelry , in order to determine the
external and internal factors that affect it , identified four preferences for styles of
jewelry, these preferences are : For classic jewels, by modern jewelry , jewelry
designs by ethnic or ancestral and religious jewelry designs . With this model it is
intended that the artisan may enhance their work by thorough knowledge of the type
of consumer who wants to attend , specialize and achieve their brand positioning |
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