Análisis de las empresas metalmecánica Don Bosco y Mecanoplast Don Bosco y su respectiva propuesta de un plan de publicidad para mejorar su posicionamiento de mercado
The present study is to design two proposals to improve the organizational structure of the company Metalmecánica Don Bosco and increase its market position for both companies and Mecanoplas Don Bosco and Metalmecánica Don Bosco. The first proposal focused on analyzing a change in its organizati...
| Autor Principal: | Zurita López, Mariana Cristina |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2015
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/8608 |
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| Sumario: |
The present study is to design two proposals to improve the organizational
structure of the company Metalmecánica Don Bosco and increase its market
position for both companies and Mecanoplas Don Bosco and
Metalmecánica Don Bosco. The first proposal focused on analyzing a
change in its organizational structure with the hiring of two professionals
and create a new area within the company: Marketing with a assistant,
which will solve activities and optimize the working time of the General
Manager of the company Metalmecánica Don Bosco also support to achieve
market positioning the company and provide greater economic stability and
increase nationwide. The second proposal was to develop an advertising
plan, considering that companies currently have a very good infrastructure
and projected growth in the short term. The plan was to conduct advertising
in mass media advertising strategies such as: Radio and magazines and
alternative means such as: Roll up, billboards, posters, flyers, brochures and
creating a website. All strategies were designed to reach potential customers
every business requires, in the case of Metalworking Don Bosco, products
and services are directed to the general public, on the other hand the
company Mecanoplast Don Bosco, provides services to industries requiring
production in large quantities. The financial evaluation was made based on
the data obtained by the companies which was evident as the budget would
be managed and how it affected the final flow to analyze the possible
increase in profit margins for both companies, this calculation allowed
determine the feasibility, giving positive results. |
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