Evaluación del marketing institucional de los Centros Comerciales del Sur de Quito
The research assesses the institutional marketing handling malls South of Quito, Atahualpa Mall, Ciudad Comercial El Recreo, Quicentro South Mall, after a proposed marketing a generic model is presented. For the realization of this was based on institutional marketing and different marketing strateg...
| Autor Principal: | Lescano Almache, Mayra Fernanda |
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| Otros Autores: | Sandoval Mena, Mariela Jeanneth |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/6325 |
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| Sumario: |
The research assesses the institutional marketing handling malls South of Quito, Atahualpa Mall, Ciudad Comercial El Recreo, Quicentro South Mall, after a proposed marketing a generic model is presented. For the realization of this was based on institutional marketing and different marketing strategies. |
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