Elaboración y aplicación de estrategias de comunicación para el posicionamiento de la nueva identidad corporativa del Consorcio de Gobiernos Autónomos Descentralizados Provinciales del Ecuador, CONGOPE
This project is for the Consortium of Provincial Autonomous Governments of Ecuador, whose business is to represent the GAD's country, strengthening its autonomy, promote decentralization, promoting links with local, national and international actors to strengthen their capacity through the g...
| Autor Principal: | Yépez Landívar, Alondra Carolina |
|---|---|
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2015
|
| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/7472 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: |
This project is for the Consortium of Provincial Autonomous Governments of
Ecuador, whose business is to represent the GAD's country, strengthening its
autonomy, promote decentralization, promoting links with local, national and
international actors to strengthen their capacity through the generation and promotion
initiatives, technical assistance and quality services.
To this end, the draft implementing communication strategies will rely on internal
communication because the process will be based on the reality of teamwork and the
implementation of a strong internal culture supported in fluid communication
processes with consistent messages; however, to be an instrument to make the
progress of the management of the institution, this model is also supported by the
External Communications to project messages to external and interagency groups, on
processes to fulfill the mission of the entity. |
|---|