Estructuración de un modelo de marketing deportivo institucional para equipos de fútbol profesional de la Serie A de la ciudad de Quito
The football industry is a very dynamic sector in recent years the country has had a positive variation in the lot of fans there and the achievements obtained by the same internationally, which is why this model will allow Sports Marketing strengthen institutions and maintain a reliable corporate im...
| Autor Principal: | Camacho Camacho, Miria Eugenia |
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| Otros Autores: | Castillo Benavides, Patricia Elizabeth, Sánchez Jaramillo, Mayra Alejandra |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2015
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/9154 |
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| Sumario: |
The football industry is a very dynamic sector in recent years the country has had a positive variation in the lot of fans there and the achievements obtained by the same internationally, which is why this model will allow Sports Marketing strengthen institutions and maintain a reliable corporate image. |
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