Plan estratégico de marketing para fomentar los atractivos turísticos del cantón Montalvo, provincia de Los Ríos.
This research begins by describing the current tourist situation of Montalvo County, the main objective of this strategic plan is to design marketing strategies to promote local tourist attractions, and seeking this way to encourage and improve tourism. The implementation of a strategic marketing pl...
| Autor Principal: | Arguello Zambrano, Sindy Stefanía |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2015
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/7279 |
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| Sumario: |
This research begins by describing the current tourist situation of Montalvo County, the main objective of this strategic plan is to design marketing strategies to promote local tourist attractions, and seeking this way to encourage and improve tourism. The implementation of a strategic marketing plan to promote tourism contribute to the growth of Montalvo in the social and economic sphere, causing the project to have a positive impact of Montalvo`s population. You need to have the full support of its main authorities for the strategic objectives outlined in the project are carried out successfully and expected results are achieved. First, we proceeded to determine the general aspects of this county such as geographical demarcation, weather, population, and others; an analysis of the current state of tourism in this county was also performed as well as an evaluation of tourist attractions and infrastructure in order to gain a better insight of the current tourist situation of Montalvo. The methodology used in this research is descriptive and analytical synthetic. Then he proceeded to market research to know the main needs, requirements of tourists and owners related to the tourism business, which is why research techniques as surveys and interviews were applied. Finally, this research will contribute with designed a strategic plan which will consider positioning strategies, public relations, and marketing mix to help in the promotion and advertising of tourism in Montalvo. |
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