Marketing político en twitter :caso Mauricio Rodas
This paper reviews the case of the political campaign in the candidacy of Mauricio Rodas in social networks (RRSS), its impact on the political level and also tries to make an approach to how social networks are in a communication strategy of the campaigns. The RRSS have become generators of o...
| Autor Principal: | Pacheco Toro, Edwin Francisco |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2016
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/12467 |
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| Sumario: |
This paper reviews the case of the political campaign in the candidacy of Mauricio
Rodas in social networks (RRSS), its impact on the political level and also tries to make
an approach to how social networks are in a communication strategy of the campaigns.
The RRSS have become generators of opinion, achieving a direct interaction with the
candidate through the candidate's account.
This analysis is done we will see a strategy within which arise early communicative
action are those social contexts in which the goal is mutual understanding.
Thus communication strategies and armor are generated for the candidate not worry
about misinformation and is dedicated to the main thing campaigning. All posts are
linked to a policy depending on the needs and strategy are linked to a communications
strategy to provide a context for each message and not remain as something loose that
generates distrust of the elector.
All these communicative actions are designed to attract followers to help create
communities of support for the bid and thus generate a shield to the politician without
having to get out in front of every argument and thus free the candidate to be completely
dedicated to transmit messages proactive to attract undecided voters and build trust
when giving their vote in the ballot box. |
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