“¿Cuál es el grado de aceptación de la campaña ¨reacciona Ecuador, el machismo es violencia¨ en el público masculino de 35 a 45 años, a través del análisis de los mensajes emitidos por los spots televisivos en la zona correspondiente al centro de equidad y justicia tres manuelas?”
In this thesis was to investigate the degree of acceptance of the campaign "Reacciona Ecuador, el machismo es violencia," government campaign launched in the year 2010, whose strong root in the broadcast of commercials on television, where its main objective focuses on the eradication of g...
| Autor Principal: | Proaño Castillo, María Belén |
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| Otros Autores: | Zurita Ramos, Melissa Andrea |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2016
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/11374 |
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| Sumario: |
In this thesis was to investigate the degree of acceptance of the campaign "Reacciona Ecuador, el machismo es violencia," government campaign launched in the year 2010, whose strong root in the broadcast of commercials on television, where its main objective focuses on the eradication of gender violence in the Ecuador.
For the realization of theoretical research will investigate various topics as what is sexism and gender violence, television production and analysis of the campaign along with TV spots that emphasized more issuance denominated as: learning of machismo: gloves box, the classic Caveman Ecuadorian macho and the types of violence: raped women.
In the practice of the research is to work with the most relevant TV spots, these being the main tool for the elaboration of a focus group, where the opinion of the respondents is reflected as the final result of the investigation. |
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