Proyecto de expansión de la empresa Imporfreno Cía. Ltda.

The present research is aimed at developing an EXPANSION PROJECT Company "IMPORFRENO CIA. LTDA. ", Whose main objective is to enable management by designing expansion strategies in marketing parts for tractors of American and European origin. IMPORFRENO CIA. LTDA., Is a family company that...

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Autor Principal: Chanatasig Lema, Aurelio Santiago
Otros Autores: Pavón Coba, Rolando David
Formato: bachelorThesis
Idioma: spa
Publicado: 2014
Materias:
Acceso en línea: http://dspace.ups.edu.ec/handle/123456789/7031
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Sumario: The present research is aimed at developing an EXPANSION PROJECT Company "IMPORFRENO CIA. LTDA. ", Whose main objective is to enable management by designing expansion strategies in marketing parts for tractors of American and European origin. IMPORFRENO CIA. LTDA., Is a family company that was created 8 years ago in the automotive park, located in the south of the Metropolitan District of Quito, where a high percentage of heavy transport is concentrated.