Diseño de estrategias para el mejoramiento de las exportaciones generadas por las pymes en la línea florícola ecuatoriana, hacia Estados Unidos y Rusia.
This project aims to design strategies for improvement of exports generated by SMEs in the Ecuadorian flower line to markets in the United States and Russia. The development work starts with a collection of information about important definitions and statistical data col...
| Autor Principal: | Gallegos Salas, María José |
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| Otros Autores: | Rocha Carrillo, Lizeth Patricia, Sandoval Ordoñez, Paulina Elizabeth |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5821 |
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| Sumario: |
This project aims to design strategies for improvement of exports generated by SMEs in
the Ecuadorian flower line to markets in the United States and Russia.
The development work starts with a collection of information about important
definitions and statistical data collection will help to have a broader view on the subject.
There will be an internal and external analysis of the situation of SMEs floriculture in
Ecuador, in order to determine the strengths and opportunities that can be exploited, as
well as the weaknesses and threats to remove, in relation to competition and its shape of
entering foreign markets. |
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