Diseño de un plan de marketing para el producto corporativo de la Tarjeta Pacificard S.A. en la ciudad de Quito
PacifiCard S.A. is an Ecuadorian company founded in 1980, belongs to the Pacific Bank Financial Group and is dedicated to issuing MasterCard and Visa. Currently, it is the second credit card company in Ecuador that puts 8000 cards and has 450,000 active accounts....
| Autor Principal: | Escalante Ambuludi, Carol Silvana |
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| Otros Autores: | Vaca Morales, Andrea Patricia |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5806 |
| Etiquetas: |
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| Sumario: |
PacifiCard S.A. is an Ecuadorian company founded in 1980, belongs to the Pacific Bank
Financial Group and is dedicated to issuing MasterCard and Visa. Currently, it is the
second credit card company in Ecuador that puts 8000 cards and has 450,000 active
accounts.
Pacificard offers the market a wide range of products such as credit card MasterCard or
Visa Corporate is designed especially for corporate executives. |
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