Elaboración de un plan de marketing para Pacificard S.A. Quito
32 years ago along with several investors Pacific Bank, were the first company issuing and administering credit card Ecuador, it was born with the name of Unicredit. After 14 years of successful performance, its name changed to MasterCard Ecuador. In 2003 and the result of the desire to...
| Autor Principal: | González Vargas, Juan Carlos |
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| Otros Autores: | Guzmán Saltos, Christian Wladimir |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5840 |
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| Sumario: |
32 years ago along with several investors Pacific Bank, were the first company issuing
and administering credit card Ecuador, it was born with the name of Unicredit. After
14 years of successful performance, its name changed to MasterCard Ecuador. In 2003
and the result of the desire to further develop the market of means of payment in
Ecuador, is given its final transformation PacifiCard SA, incorporating the Visa brand
management.
With this background and in view of current positioning remains PacifiCard has been
the need to develop the present investigation, the same that aims to strengthen the
competitive advantages that remains in the market and also try to minimize the failures
generated by the environment that serves PacifiCard. |
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