Diseño de un plan de marketing para la cooperativa de Ahorro y Crédito 23 de julio en la ciudad de Quito
Designing a marketing plan for the Savings and Credit Cooperative July 23 comes from the need of the institution to promote their products and services to a new cluster of people looking for a solid financial institution in the city of Quito. The cooperative in this study...
| Autor Principal: | Vinueza Zapata, Jessica Aracely |
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| Otros Autores: | Torres Guerrero, Luis Cristian |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5846 |
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| Sumario: |
Designing a marketing plan for the Savings and Credit Cooperative July 23 comes
from the need of the institution to promote their products and services to a new cluster of people looking for a solid financial institution in the city of Quito. The cooperative in this study to not have a plan that allows you to know the ways to channel their products and services and know the target market which was developing.
In conducting this study gives the start of a new period in regards to marketing within the institution, in order to effectively reach the minds of consumers in the city. |
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