Proyecto de factibilidad para la creación de una microempresa dedicada a la elaboración, venta y distribución de snacks: manzanas acarameladas, palomitas de maíz y algodón de azúcar ubicado al Sur de Quito

In the development of the Feasibility of Marketing and Commercial Marketing Mix produces a knowing the characteristics of the products, pricing, the square to the marketing of products, the structuring of the promotion model. On the trade structure for seeking external customers for the distribution...

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Autor Principal: Vargas Vistín, Paola Jimena
Formato: bachelorThesis
Idioma: spa
Publicado: 2013
Materias:
Acceso en línea: http://dspace.ups.edu.ec/handle/123456789/4764
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Sumario: In the development of the Feasibility of Marketing and Commercial Marketing Mix produces a knowing the characteristics of the products, pricing, the square to the marketing of products, the structuring of the promotion model. On the trade structure for seeking external customers for the distribution of products is defined, also the design of control mechanisms for the distribution of Products