“Proyecto de factibilidad para la creación de una microempresa dedicada a la producción y comercialización de cremas en base a la Tuna Cochinilla al Sur del Distrito Metropolitano de Quito”.
Ecuador is one of the producers of cochinillatuna and has now become one of the most demanded products, the diversity of products that can be obtained from thecochinilla tuna, one of the areas that takes advantage of its characteristics is the cosmetic one, one of the fastest growing markets worldwi...
| Autor Principal: | Araque Caicedo, Marcela Alexandra |
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| Otros Autores: | Narváez Rivera, Sandra Johanna |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/6144 |
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| Sumario: |
Ecuador is one of the producers of cochinillatuna and has now become one of the most demanded products, the diversity of products that can be obtained from thecochinilla tuna, one of the areas that takes advantage of its characteristics is the cosmetic one, one of the fastest growing markets worldwide.
The development of this project is focused on the production and marketing of creams based on the cochinilla tuna in order to cover this high-growth demand which arises from the adverse effects of a globalized world; women increasingly are looking to acquire innovative and qualityproducts to maintain her youth and beauty rather than on the packaging and enticing promises of products that in many cases do not meet theirshopping needs and expectations. |
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