Creación e Implementación del Departamento de Comunicación de la Fundación Pro Integración Educativa y Social del Ecuador (FINESEC)

The present work aims at creating and implementing a communications department at the Pro Educational and Social Integration Foundation of Ecuador (FINESEC), which help strengthen the communication processes and improve internal and external image of it. Based on the main concepts of organizational...

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Autor Principal: Galarza Espinoza, Johana del Rocío
Otros Autores: Marcillo Burgos, Ana Cristina
Formato: bachelorThesis
Idioma: spa
Publicado: 2015
Materias:
Acceso en línea: http://dspace.ups.edu.ec/handle/123456789/7783
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Sumario: The present work aims at creating and implementing a communications department at the Pro Educational and Social Integration Foundation of Ecuador (FINESEC), which help strengthen the communication processes and improve internal and external image of it. Based on the main concepts of organizational communication and its importance in the development of organizations today. Organizational communication occurs both in the public and in the private and influences not only in interinstitutional relations, but also in the relationships within organizations, which leads to a better relationship between the members of the institution. A communication diagnosis revealed shortcomings in the time of the exchange of information among members of FINESEC was performed, so that the implementation of the department is required to to guide communication processes to achieve effectively reach a wider audience.