Determinación de marcas de productos vitaminicos de consumo masivo mejor posicionados en el sector sur de la ciudad de Quito e identificación de sus estratégias.

This proposal is made in order to know all the brands of vitamin products that are sold in southern Quito industry, determine the volume of consumption of each product, identify the kinds and types of consumers that exist in this area, study them, with in order to obtain a correct segmentation of co...

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Autor Principal: Maldonado Cárdenas, Rubén Mauricio
Formato: bachelorThesis
Idioma: spa
Publicado: 2014
Materias:
Acceso en línea: http://dspace.ups.edu.ec/handle/123456789/6853
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Sumario: This proposal is made in order to know all the brands of vitamin products that are sold in southern Quito industry, determine the volume of consumption of each product, identify the kinds and types of consumers that exist in this area, study them, with in order to obtain a correct segmentation of consumers.