“Diseño de un plan de marketing estratégico para la empresa Pharmandina dedicada a la distribución de medicamentos, ubicada en el distrito metropolitano de Quito”
Being the necessary marketing tool for businesses as it strikes plan with guaranteed success, the future of this, for it based on market demands, we must be able to understand to what extent and how future changes that experience affect our business. The present work proposes the application lev...
| Autor Principal: | Cumbicus Cañar, María Belén |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2013
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5214 |
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| Sumario: |
Being the necessary marketing tool for businesses as it strikes plan with guaranteed
success, the future of this, for it based on market demands, we must be able to
understand to what extent and how future changes that experience affect our
business.
The present work proposes the application level of a strategic marketing plan
Pharmandina company, which is engaged in the distribution of drugs.
The same has as its main focus Pharmandina positioning in the Metropolitan District
of Quito in the health sector, through the correct application of detailed in this study.
Finally we can establish a management tool, you can benefit from a new approach to
different activities in the different processes performed Pharmandina and the correct
application of financial resources you have and give you an effective and efficient
use. |
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