Análisis de la estrategia comunicativa que maneja Liga Deportiva Universitaria.
The present research work aims to conduct an analysis for academic purposes on communication strategies that handles Ecuadorian club LDU. This was planned a schedule of activities including interviews relevant to internal and external stakeholders of the institution. This allowed us to know the comm...
| Autor Principal: | Buitrón Urquizo, Juan Carlos |
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| Otros Autores: | Muñoz Rosero, María José |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
Quito; 2013
2013
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/4872 |
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| Sumario: |
The present research work aims to conduct an analysis for academic purposes on communication strategies that handles Ecuadorian club LDU. This was planned a schedule of activities including interviews relevant to internal and external stakeholders of the institution. This allowed us to know the communicative job of Liga and the means and channels used to reach different audiences and position your brand nationally and internationally. Among them, the official media such as the Internet, social networks, television and radio, where daily flows vital information for the club and for sports development |
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