Diseño de un plan de marketing para mejorar el posicionamiento de la microempresa que fabrica ropa deportiva, confecciones Isabel del Valle de Tumbaco.
This thesis aims to determine the most effective market strategies to achieve the positioning of "Confecciones Isabel", whereas provided that its objective is aimed at notably help the community to offer sports garments made with intelligent fabric. The research aims to develop a "de...
| Autor Principal: | Cajas Banegas, Cinthya Belén |
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| Otros Autores: | Pacheco Tonato, Marlene Isabel |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/6460 |
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| Sumario: |
This thesis aims to determine the most effective market strategies to achieve the positioning of "Confecciones Isabel", whereas provided that its objective is aimed at notably help the community to offer sports garments made with intelligent fabric.
The research aims to develop a "design of a Marketing plan. to improve the positioning of microenterprise "Confecciones Isabel", which will allow to establish strategies and action plans to help microenterprise to position their products and increase their clientele, which will evaluate the procedures to be applied taking into consideration the components needed to make an improvement plan to the positioning of microenterprise "Confecciones Isabel" |
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