Reportaje interactivo acerca del panorama político electoral en Ecuador de 2016 a 2017.
This study is an interactive report of the 2016 to 2017 electoral panorama in Ecuador, it focuses in building a multimedia product, which would be used to classify the profiles and campaign plans of the different candidates, synthetizing the huge amount of information in existence. For this purpose...
| Autor Principal: | Rojas Cajamarca, Juan Carlos |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2017
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/14809 |
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| Sumario: |
This study is an interactive report of the 2016 to 2017 electoral panorama in Ecuador, it focuses in building a multimedia product, which would be used to classify the profiles and campaign plans of the different candidates, synthetizing the huge amount of information in existence. For this purpose we have sustained our research in the analysis done from the perspective of political communication, study of its different narratives, and with this we have elaborated a transmedia product utilizing the tools and characteristics of the web 2.0. The digital narrative we use is based on the new technologies utilized by the mass media: multimedia, interaction, hypertext and transmediality. The design and layout were made on the online web page platform WIX, specifically, the product contains a home page with the information of each of the candidates: profiles, with their respective political and occupational backgrounds, logos, campaign plans, with their political, social and economic axis, each of them properly analyzed. Also, different comparative graphics which allow the study of each of the axis of the different candidates. |
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