Plan de marketing para el posicionamiento del portal de compras Ecuador oferta de la empresa pública Correos del Ecuador CDE EP para el apoyo a la exportación de textiles del sector artesanal de la zona norte de Quito
In the textile sector there are representative concentrations of artisans that engaged in developing of products in a variety of raw materials and components, which are sold in the international and domestic market, however, the negotiation thereof for sale in the area where they are located. It sh...
| Autor Principal: | Mejía Díaz, Jocelin Andreina |
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| Otros Autores: | Hidalgo Jara, María José |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2015
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/9488 |
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| Sumario: |
In the textile sector there are representative concentrations of artisans that engaged in developing of products in a variety of raw materials and components, which are sold in the international and domestic market, however, the negotiation thereof for sale in the area where they are located.
It should be noted that the main demand for these products is of foreign tourists visiting these areas for its historical and cultural attraction.
Actually, Internet is another way to market a product and / or service, is totally different from the traditional means of promotion and advertising.
That is why the Public Company Correos del Ecuador CDE EP aims to provide service shopping portal which the exporter (in this study include textile artisans of northern Quito), requested to publish their different products to Correos del Ecuador and abroad customer will have access to make your purchase in a simple way through this medium called Ecuador Oferta, by which shipments will be delivered to the address of the final purchaser.
The purpose of this Plan of Marketing aims to market textile artisans in the north of Quito, where his experience of using the portal will become a reference for other craftsmen at national level, this tool positioning and -commerce as the gateway to the international market. |
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