Estudio de la evolución de la marca; logotipo e isotipo de telefónica-Movistar en Ecuador
Because of the liberation of the markets as a global policy, the companies had the necessity to change their structure from a quantitative model to a qualitative one. On this last one, the communication model took an important role crossing all the activities of the business. The construction of the...
| Autor Principal: | Yépez Mosquera, Ana Soledad |
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| Otros Autores: | Torres Viteri, Fernando Ernesto |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/6261 |
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| Sumario: |
Because of the liberation of the markets as a global policy, the companies had the necessity to change their structure from a quantitative model to a qualitative one. On this last one, the communication model took an important role crossing all the activities of the business. The construction of the corporate identity and a strong visual impact through the brand became the main significant aspect to be developed for the competition on the international market. The brand is now conceived as the company’s image representing its corporate values and objectives with the formation of signs and symbols as well. Although the brand is set with the companies’ attributes, as time go by it add a lot of meanings, as it get closed to other elements and experiences of the company and the consumer. |
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