Elaboración de un plan de marketing electrónico y redes sociales para la Cooperativa de Producción Artesanal Ecuadorian Products en la ciudad de Quito provincia de Pichincha país Ecuador
Artisanal products are made entirely by hand, with the help of hand tools or even mechanical tools, as long as the direct manual contribution of the artisan remains the most important component of the finished product. Electronic commerce is the most popular in terms of ease of accessibility, techn...
| Autor Principal: | Basantes Robalino, Daniel Patricio |
|---|---|
| Otros Autores: | Rodríguez Flor, Pío Francisco |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2015
|
| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/9647 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: |
Artisanal products are made entirely by hand, with the help of hand tools or even mechanical tools, as long as the direct manual contribution of the artisan remains the most important component of the finished product.
Electronic commerce is the most popular in terms of ease of accessibility, technological development and modern tools of internet, they have gained more confidence to transact business products and goods of different kinds.
Artisan Cooperative, Ecuadorian Products, E-marketing and social networks plan is necessary. This because the artisans who make up the institution have many elements that become a disadvantage compared to other competitors, the clearest indicator is their scarce products selling, generating poor revenue as a result, for this reason an E-marketing plan is necessary for being an innovative media that involves several commercial elements that have been successful and that facilitate the coexistence of artisans with ICT, improving the marketing business strategy of cooperative.
This alternative will be developed in a structured manner in the following chapters:
Diagnosing the problem and situational analysis.
Concepts, key to the implementation of the marketing plan elements.
Market research to identify opportunities and potential strategics.
Marketing plan implementation and development of a financial study in order to demostrate the plan viability. |
|---|