La incidencia de la implementación del marketing digital en las PYMES dedicadas a la producción de artesanías en la ciudad de Quito
It is important to determine if a management tool such as digital marketing influences the development of SMEs that are engaged in the production of handicrafts in the Metropolitan District of Quito, in which it was determined that using this tool will improve sales and, therefore, the economic inco...
| Autor Principal: | Torres Jiménez, Patricio Xavier |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2018
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/15296 |
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| Sumario: |
It is important to determine if a management tool such as digital marketing influences the development of SMEs that are engaged in the production of handicrafts in the Metropolitan District of Quito, in which it was determined that using this tool will improve sales and, therefore, the economic income this related to the fact that most people manage social networks directly from their cell phone or their fixed internet and, when implementing a striking advertising as Facebook, Instagram , WhatsApp, YouTube channel will allow to arrive with the information to a greater number of future clients. To achieve growth, it is necessary to promote the union of all productive sectors, especially small and medium producers of handicrafts with state entities to receive a mutual benefit, and request training on topics such as new forms of commercialization or ways to apply for a bank loan at a low interest rate and, being able to achieve the goals and objectives proposed within the organization. |
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