Diseño de una estrategia comunicativa para potenciar y fortalecer la campaña Misión Solidaria Manuela Espejo, en las radios comunitarias.
The most significant unknowns were evaluated by performing this work was: What characteristics must have the communication strategy?, Do social projects and public policies integrate all the demands of people with disabilities in Ecuador? Communication should propose, provide, and promote the way t...
| Autor Principal: | Calderón Ortiz, Daniel José |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/6574 |
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| Sumario: |
The most significant unknowns were evaluated by performing this work was: What characteristics must have the communication strategy?, Do social projects and public policies integrate all the demands of people with disabilities in Ecuador?
Communication should propose, provide, and promote the way to improve the quality of life, as envisaged in the concept of Sumak Kawsay that is established by Ecuadorian Constitution.
To get started on the subject Design of a Strategy to Promote and Strengthen Communicative Campaign "Manuela Espejo Solidarity Mission", in the Community Radio, the "Manuela Espejo Solidarity Mission," was the frame of reference of this work. As a result, it was the mainstay driver in terms of information reconstruction and systematization. |
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