Diseño de un plan de marketing social para la fundación alianza por la vida Funavid, organización dedicada a la entrega de servicios médicos prenatales, natales y post natales a sectores de escasos recursos ubicada en la ciudad de Quito.
This project is about the application of social marketing in "FUNAVID", an organization that offer gynecological services to poor women. This foundation has been handled with resources from board members, for this reason, this project look for to obtain the support of third people through...
| Autor Principal: | Báez Valverde, Renato Marcelo |
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| Otros Autores: | Tenesaca Guerrero, Mayra Alejandra |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2013
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5194 |
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| Sumario: |
This project is about the application of social marketing in "FUNAVID", an organization that offer gynecological services to poor women. This foundation has been handled with resources from board members, for this reason, this project look for to obtain the support of third people through sponsorships, donations and social campaigns.
The design of marketing plan provides action plans to do in coming year where four of them going to be apply for improved service characteristics and two of them looking to growth on sponsor's market and produce new revenues to new projects in the future. |
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