Análisis de la evolución del mercado de agua embotellada, del año 2009 al 2013, en la ciudad de Quito, desde la perspectiva del posicionamiento y participación de las marcas
With the globalization and the economic and technological development, the market has evolved. Markets where was a small number of marks for respective products, now are saturated, and every time there is greater competition, which makes it more difficult getting in and staying in the market, and ev...
| Autor Principal: | Tapia Santana, Pablo Andrés |
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| Otros Autores: | Calupiña Moya, Carlos Javier |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/6209 |
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| Sumario: |
With the globalization and the economic and technological development, the market has evolved. Markets where was a small number of marks for respective products, now are saturated, and every time there is greater competition, which makes it more difficult getting in and staying in the market, and even more getting in the minds of the customers and to have a bigger participation in the market.
The Distrust of drinking water, advertising on the carcinogenic effects that can result from the consumption of unsafe water, and the desire of people for consume good quality water instead of drinks with preservatives and chemicals, has allowed that the bottled water industry evolves. |
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