Sistematización de la experiencia práctica de intervención de un plan de capacitación en la empresa Proyectos Líderes Asociados Plasoci. Cia. Ltda. de marzo a julio del año 2017.
The project was carried out in the company PROYECTOS LIDERES ASOCIADOS PLASOCI. CIA. LTDA. Which is dedicated to brand activation for drugs. This project arises from the need to respond to how to enhance the processes of human talent. A first approach allowed to identify several problems in the org...
| Autor Principal: | Páez Burbano, Jaime Guillermo |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2018
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/15194 |
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| Sumario: |
The project was carried out in the company PROYECTOS LIDERES ASOCIADOS PLASOCI. CIA. LTDA. Which is dedicated to brand activation for drugs. This project arises from the need to respond to how to enhance the processes of human talent.
A first approach allowed to identify several problems in the organization, the mixed methodology was used through the application of the survey and the development of a focus group to the target group, to prevent possible economic losses that the organization has faced.
Analyzing the results obtained, a training plan was designed for the promoters, which is made up of reflective interaction activities that live their work, these techniques also provided information on how brand activation is working and that are part of the productive area.
The organization, added to a joint work with the managements established commitments to find timely solutions in their daily work taking into consideration the importance of this project when designing a training plan for the drivers that allow to enhance brand activation. |
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