Producción radiofónica para radio mensaje en coproducción con la carrera de Comunicación Social sobre mujeres productoras agroecológicas de Cayambe
The Radio Magazine "La Campesina" is a product that in structure contents and radio phonic objectives is based on the processes and social memories that the women of Cayambe have gone through as agro-ecological producers in their process of incorporating an Association, this is a communica...
| Autor Principal: | Andrango Marcillo, Bárbara Elizabeth |
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| Otros Autores: | Vallejos Rugel, Mónica Graciela |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2015
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/9806 |
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| Sumario: |
The Radio Magazine "La Campesina" is a product that in structure contents and radio phonic objectives is based on the processes and social memories that the women of Cayambe have gone through as agro-ecological producers in their process of incorporating an Association, this is a communicative space; which intends to strength the information processes among the members of "La Campesina" and also recovers its social memory, to support the consumption of agro-ecological products free of chemicals that contribute to keep us healthy and cares the environment.
The radio phonic product is the result of the evidenced processes and the management of communication together with the development, since this group of agro ecological producers did not have a social space in which they might share their life experiences and needs, whereby a research was made; which started with the history of the "Casa Campesina of Cayambe" that allow to a group of women from different communities to take part in a feeding project, requiring their agro ecological products. It was the beginning of this process of recognition and positioning as agro ecological producers and the next step was the radio phonic pre-production in which producers participated, the last stage was the post-production and it was in charge of the thesis students, this project demanded patience, commitment and dedication.
The purpose of the present research is to strength the integration and commercialization processes of the women as agro ecological producers and it complies with the format of the radio magazine requirements, since its content is informative and educative and there is a Radio Message. |
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