Plan de marketing para creación y posicionamiento de una marca para la venta de productos lácteos de la Asociación 11 de Junio del cantón San Miguel de los Bancos
This thesis deals with the implementation of a marketing plan for the Association June 11 , located northwest of Quito, and is the result of the union of 90 farmers in 20 miles around , is constituted in the Ministry of MAGAP and now is under the CCPS (Constitution of Popular and Solidarity Economy...
| Autor Principal: | Jiménez Vaca, Carla Vanessa |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2015
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/9425 |
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| Sumario: |
This thesis deals with the implementation of a marketing plan for the Association June 11 , located northwest of Quito, and is the result of the union of 90 farmers in 20 miles around , is constituted in the Ministry of MAGAP and now is under the CCPS (Constitution of Popular and Solidarity Economy ) , has a certificate that qualifies him as Micro , Small and Medium ; Association is a clearinghouse that collects milk production of their livestock to sell it later at the plant industrialitation El Ordeño located in Machachi, this is where the process , package it and distribute it nationally.
Belonging to the People's Solidarity Economy, have managed to get some benefits , one of which is the funding to implement its machinery and infrastructure .
Due to the lack of organization , training and technology is observed which cannot process their own products and worse proper positioning in the market, this reality makes necessary and urgent to include an analysis of the current situation where alternatives can be given growth based on the application of a Market aspects proposal looking not only create a brand but also locate that allows you to generate and increase their income by increasing sales of its dairy products, thus improving their economic situation and promoting good life of each of the people who make this cattle Association . |
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