Diseño de un plan estratégico de marketing para posicionarse en el mercado local de la empresa La Casa del Parabrisas
This thesis is focused primarily on the design of a strategic marketing plan to position in the local market of the company "La Casa del pane", for which there has been a situational market analysis, the macro and microeconomic analysis also a thorough study was conducted to locate the com...
| Autor Principal: | Salgado Z., Myriam E. |
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| Otros Autores: | Zapata T., Jeanneth A. |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2013
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/4810 |
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| Sumario: |
This thesis is focused primarily on the design of a strategic marketing plan to position in the local market of the company "La Casa del pane", for which there has been a situational market analysis, the macro and microeconomic analysis also a thorough study was conducted to locate the company in the automotive sector, taking into account all its aspects; was relentless search for all elements are reflected in this type of auto parts companies, most of these businesses are managed artisanal and empirically not have accounting and statistical data. |
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