The Importance of Technology and R&D Expenditures in the Visibility of the Firms on the Web: An Exploratory Study
This article investigates the relationship between the web visibility of firms, and the firms' technologies and the R&D expenditures. Link data are used as a proxy for the web visibility of a firm, and patent indicators are used as a proxy of importance of technologies. Data used derives fr...
| Autor Principal: | Martínez, Alba |
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| Otros Autores: | Thelwall, Michael |
| Formato: | Artículo |
| Idioma: | English |
| Publicado: |
Cybermetrics
2015
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| Materias: | |
| Acceso en línea: |
Cybermetrics 14 |
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| Sumario: |
This article investigates the relationship between the web visibility of firms, and the firms' technologies and the R&D expenditures. Link data are used as a proxy for the web visibility of a firm, and patent indicators are used as a proxy of importance of technologies. Data used derives from a set of firms in the renewable energy field. The findings suggest that firms investing more in R&D and/or developing more high-impact technology are more visible on the web, but these relationships are mainly due to larger firms having higher values for all three indicators. |
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