Consulting report - Gloria S.A.
This consulting report was elaborated in order to find a solution for the problem proposes by the metal packaging managers of Gloria S.A. The main problem is the lack of presence of the Gloria´s metal packaging business in other countries of the region. The purpose is to increase the presence of...
| Autor Principal: | Pajares Correa, Brian |
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| Otros Autores: | Tami Estrada, Fiorella |
| Formato: | Tesis de Maestría |
| Idioma: | Español |
| Publicado: |
Pontificia Universidad Católica del Perú
2018
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| Materias: | |
| Acceso en línea: |
http://tesis.pucp.edu.pe/repositorio/handle/123456789/12175 |
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| Sumario: |
This consulting report was elaborated in order to find a solution for the problem proposes
by the metal packaging managers of Gloria S.A. The main problem is the lack of presence of the
Gloria´s metal packaging business in other countries of the region. The purpose is to increase the
presence of the business through the expansion of Gloria´s metal packaging business to other
countries of the region. The objective for this report is to obtain a final recommendation of where
to expand Grupo Gloria´s metal packaging business, how to implement it and the key success
factors for the project in order to guarantee the success of the project. This report includes the
result of an exhaustive analysis of the current situation of the country using the PESTE
information and of the metal packaging industry in Mexico, Argentina, Chile, Colombia, and
Bolivia.
As a result of this analysis Colombia got the highest score with 2.98 points out of 4.
Considering the results of the previous evaluation, the best solution is to find more presence in
the region by expanding the metal packaging business of Gloria to Colombia. This is because of
the attractiveness of its market and the high possibilities of success due to the support of other
parties; because Grupo Gloria already has operations in this country; and due to the amounts of
investment required that can be aligned to the investment that the company is willing to confront.
Moreover, this project presents an implementation plan for the next 17 months that are on
hands of the metal packaging team of Peru. This plan considered the next steps that are needed in
order to increase the presence of Gloria´s metal packaging business in other countries of the
region. The investment of the implementation it’s around 34 million dollars. However, it depends
in the further decisions that will be taken. |
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